Songbird's technological expertise extends from the resources of the Sarnoff Corporation. Formerly RCA Laboratories, Sarnoff has been rated one of America's four top brain trusts by Fortune Magazine.

With over 400 Ph.D. scientists at its Princeton facility, Sarnoff's accomplishments include the invention of the color television, CMOS technology, the liquid crystal display (LCD), and High Definition Television (HDTV).

Sarnoff acts as Songbird's research arm, providing a major technological advantage unavailable to any other company in the hearing industry.

Songbird's development has been based on core principles that will help this company achieve its mission – "Bringing Better Hearing to the World":

• Extensive research on the market, the consumer, the hearing professional, acoustics, hearing-aid circuitry and fitting.
• A revolutionary and advanced technology upon which the development of the world's first digital disposable hearing aid is based.
• An unrelenting pursuit of quality in Songbird products and services to its consumers.
• A company-wide focus on the hearing impaired non-user, that will carry through Songbird product offerings and its approach to consumer and professional marketing both today and into the future.
• A total commitment to win-win partnerships with the hearing healthcare professionals who dispense the company's products.